Cookie policy
Last updated: 11 July 2026
What cookies are
Cookies are small text files a website stores in your browser. This site uses a small number of first-party cookies — set by us, on our own domain — to remember which advert or campaign brought you here. We don't currently load any third-party analytics or advertising scripts — if that ever changes, we'll update this page first.
Cookies we set
| Cookie | What it does | Expires |
|---|---|---|
wml_* (for example wml_utm_source,
wml_utm_campaign, wml_gclid, wml_fbc,
wml_landing_url) |
Remember which advert, campaign or search brought you to the site, the advertising click identifier from platforms such as Google or Meta, and the page you first landed on — so that if you send an enquiry, we know which of our adverts worked. Set only when you arrive from a tagged advert or campaign link. | 90 days |
We store a copy of the same values in your browser's local storage, which stays until you
clear your browsing data. If advertising or analytics tools have already set their own
cookies in your browser (for example Google Analytics' _ga), our script may
read an identifier from them for the same attribution purpose — we don't set those cookies
ourselves.
What we don't do
No cookies on this site are used to profile you, follow you around the web, or show you advertising. Nothing is shared with third parties from these cookies; the values are only attached to the enquiry you choose to send us.
Managing cookies
You can block or delete cookies at any time in your browser's settings — every page of this site still works without them. Instructions for common browsers are at ico.org.uk.
Questions
Anything unclear? Email privacy@homeimprovementguide.co.uk, or see our privacy policy for how we handle personal information.